Business Intelligence

Business intelligence is a set of theories, methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle large amounts of information to help identify and develop new opportunities

Mobile path to purchase

Google recently commissioned a Nielsen study to understand the role of mobile devices and the customers path to purchase.    Nine hundred and fifty people participated in the study, they responded to a servery and there mobile usage was observed for 14 days.    I found the results quite interesting […]