Business Intelligence

Business intelligence is a set of theories, methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle large amounts of information to help identify and develop new opportunities


Google Analytics

SSIS Data reader for Google Analytics 25

The TARGIT Google Analytics SSIS task was a project I was in charge of at TARGIT. The company discontinued the project. There will be no support or further releases of the task. I recommend anyone using the TARGIT Google Analytics SSIS package find a new option. I have asked them […]


Mobile path to purchase

Google recently commissioned a Nielsen study to understand the role of mobile devices and the customers path to purchase.    Nine hundred and fifty people participated in the study, they responded to a servery and there mobile usage was observed for 14 days.    I found the results quite interesting […]